Telling A Story: Make An Emotional Connection

This post is about finding a voice, because it just takes one person to create a connection. I just created a story about a new technology @Con Edison is using with LanguageLine Solutions to help hearing impaired customers.

In this case I was unable to speak to an actual customer on camera, so instead I turned to one of our employees, who made it very clear, this technology was personal. When you create your stories, always make an emotional connection. Thank you Evelyn Escobar for allowing me to share your story.

Click the image to watch my video.

Con Edison walk-in center customers have a new way to pay their bills or start service, all with a few taps on an iPad, and all in their preferred language. The tablets are available at walk-in centers in both Harlem and the Bronx, mounted in stations with signs in English and Spanish to show customers how to navigate conEd.com to pay their bills, set up a new account, and more.