Media Relations

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About Sidney Alvarez
Sidney Alvarez oversees communications, media and social  strategies for corporate and nonprofit clients seeking to raise their profiles, sway public opinion, manage emergency communications, and maneuver through social platforms. From education to technology to economic development, entertainment, and energy -- Sidney works across many sectors and media channels to help his clients reach their target audiences and achieve their goals. 

Sidney has a unique understanding of the current media landscape having worked on both sides of the profession. As a former television news reporter and anchor, he knows what it takes to create and place a compelling news story.

Given Sidney's extensive experience in developing media strategies, he has the know-how to execute a complex communications strategy.

Sidney is an Emmy Award winning journalist, having worked with different media affiliates as an on-air talent; including, NBC, CBS, FOX, Warner Brothers, Univision and MTV.  

Memorable Sidney one on one interviews include A-list celebrities and politicians:  

President George W. Bush, President Bill Clinton, Hillary Clinton, Mexico President Vicente Fox, Texas Governor Rick Perry, Laura Bush, Oprah Winfrey, Ricky Martin, Pink, Beyonce, Destiny’s Child, Shania Twain, Gwen Stefani, John Travolta, Kathy Bates, Garth Brooks, Patrick Swayze, Halle Berry, Bill Cosby, Colton Ford, Wynonna Judd, Naomi Judd, Gloria Estefan, Celine Dion, and Janet Jackson.
"The word 'image' is a noun, but in my vocabulary it is a very active verb!"
  -Sidney Alvarez